Summary: There exist familiars who have the power to grant one wish to a chosen girl. However, in return that girl must then become a magical girl and fight against witches, evil creatures born from curses that are responsible for murders and suicides. A schoolgirl named Madoka Kaname and her friend Sayaka Miki are approached by a familiar named Kyubey and a magical girl named Mami Tomoe with offers of becoming magical girls. Another mysterious magical girl named Homura Akemi tries to prevent Madoka from agreeing to the contract.
“Remember this… and take it to heart: kindness sometimes leads to even greater tragedy.”